InsideTracker Review: Is This Optimized Health Plan Worth It?

InsideTracker analyzes your blood (and DNA) to create a personalized health plan, but is the science-backed guidance worth the cost? Read our review and find out.

Michelle Darian
By Michelle Darian
Jovan Mijailovic
Edited by Jovan Mijailovic

Updated June 10, 2024.

a laptop, phone, and tablet all displaying the insidetracker logo

We live in an age of unprecedented health consciousness, with fitness trackers on our wrists and calorie-counting apps on our phones. Yet even as we monitor our steps and macros, the unseen imbalances in our bodies can affect our well-being without us ever realizing it.

Suboptimal vitamin D levels, for instance, can increase the risk of osteoporosis, heart disease, and even certain cancers.

What's more, a staggering 90% of InsideTracker customers had five or more suboptimal biomarkers on their initial tests. That's why our goal is to empower you to take control of your health by shining a light on it and providing personalized tips tailored to your unique biochemistry.

» Get a blueprint for living healthier, longer with InsideTracker. Analyze your blood, DNA, and real-time physiological data.

InsideTracker at a glance

InsideTracker, your personal health analytics dashboard

Optimize your wellness and performance

Read the review


Blood, DNA, biological age, sleep + fitness tracker data


FSA/HSA (partial)


HIPAA and SOC-2 protection

InsideTracker is a personalized health and wellness platform that aims to help people optimize their biomarkers to live healthier and longer lives.

It analyzes genetics, behaviors, and goals to give you personalized nutrition, fitness, sleep, stress, and supplementation recommendations.

Science-backed recommendations

Comprehensive blood biomarker testing

DNA testing

Integration with wearables

Encourages retesting every 3 to 6 months

User-friendly interface

Personalized optimal zones

Customizable Action Plan

Not a replacement for medical care

DNA testing not available outside of the U.S.

InsideTracker overview

Let's walk through the customer journey if you decide to try InsideTracker for yourself.

1. Choose a plan

Depending on your needs and budget, you'll select one of InsideTracker's blood testing plans. We just launched a new pricing structure that will save you $210 on your first blood analysis. And when you’re ready for follow-up testing, you’ll save again.

Note: For anyone seeking flexible payment options, InsideTracker is integrated with Affirm, giving you the convenience of buying now and paying later in installments.

Here are the two ways you can subscribe to InsideTracker:

Ultimate + subscription: $489

Our most comprehensive plan combined with an InsideTracker subscription is now over $200 off. 

  • 10 healthspan category scores to create a laser-focused action plan
  • Personalized, science-backed recommendations for efficient health improvements
  • Ability to add on DNA, InnerAge, and estradiol and progesterone testing

InsideTracker subscription: $149

Combine blood, DNA, biological age, and wearable tracker data for a holistic health analysis.

  • Already have blood results? Put your data to work with InsideTracker’s platform. 

  • Validate the health habits working for and against you and adjust your wellness plan

  • Add an Ultimate blood plan any time for $340

2. Customize your plan with add-ons

You can further tailor the plan to specific goals with add-ons, such as:

  • Estradiol + progesterone ($89): These hormones play a role in bone maintenance, brain function, reproductive health, body composition, mood, and hormone balance.
  • InnerAge ($99): Calculates your biological age and helps you “roll back the clock” through actionable, science-backed methods that make sure your best days are still ahead of you. 
  • DNA Kit ($249): A DNA Report with your precise risk and potential percentiles for 10 healthspan-related genetic scores and lifestyle strategies to beat your genetic odds.

3. Get blood drawn

You'll get your blood drawn either at a Quest Diagnostics lab or by a mobile phlebotomist who can come to your home or office, whichever you prefer.

4. Fill out a health profile

Fill out a comprehensive health profile on InsideTracker. It asks for information on your current diet, exercise routine, lifestyle habits, and supplement use.

5. Review results and recommendations

Your biomarker results will be available in five to seven days. Based on your results, your InsideTracker dashboard will display science-backed recommendations tailored to your genetics, health snapshot, and goals.

6. Take action

This is the part where you can put InsideTracker's personalized recommendations into action to optimize your biomarker levels. They may include:

  • Dietary adjustments
  • New exercises
  • Sleep advice
  • Stress management tips
  • High-quality supplements

7. Retest

InsideTracker suggests retesting your biomarkers every three to six months to monitor the impact of your new habits and make any necessary adjustments. You can track your progress over time in your dashboard.

Main features

Blood biomarker testing

InsideTracker's blood test option examines essential aspects of healthspan such as:

  1. Heart health
  2. Hormone balance
  3. Sleep
  4. Inflammation
  5. Metabolism
  6. Recovery
  7. Cognition
  8. Endurance
  9. Fitness
  10. Gut health

» Find out more about these healthspan categories

Your outcomes are matched with customized optimal ranges, not only disease risk thresholds. This emphasizes which areas require the most attention.

InsideTracker doesn't just show you the biomarkers; it provides personalized optimal zones for each of them based on your demographics and goals.

DNA testing

InsideTracker also offers DNA testing for up to 39 different genetic markers related to fitness, nutrition, and longevity. They may influence many aspects of health and can provide helpful context for your plan.

For example, you may discover you have a genetic predisposition for elevated cholesterol. This insight can motivate you to be proactive with lifestyle changes to try to reduce your cholesterol levels through diet, exercise, and other natural methods before considering medication.

DNA isn't your destiny. It's kind of like your roadmap toward showing you how to live a healthier and longer life, and it can also influence what you choose to implement into your day-to-day life.

Wearable integration

InsideTracker integrates with wearable devices like Apple Watch, Oura Ring, Garmin, and Fitbit to collect real-time health data. This can track lifestyle factors like sleep, activity, and heart rate.

Combining this real-time data with biomarker testing provides a comprehensive picture of your overall health and helps confirm that your lifestyle changes positively impact your biomarkers.

User experience

Inside Tracker's intuitive interface simplifies health insights, offering personalized recommendations based on a user's comprehensive health profile and real-time data from wearable devices.

The platform emphasizes optimal zones for each biomarker, making results actionable and easy to understand.

Note: The customer support team is helpful and approachable. Users can first check the AI-powered FAQ for quick answers; if needed, they can easily chat with a representative through text-based messaging.

Invest in yourself and live healthier, longer

InsideTracker goes far beyond standard lab testing to provide science-backed, personalized recommendations to optimize your biomarker levels. Periodic blood testing lets you quantify your progress and fine-tune your plan.

Although there is a monetary cost, InsideTracker's extensive testing and customization make it reasonably priced. Your health is invaluable, and InsideTracker arms you with the tools to optimize it and make impactful lifestyle changes.

» Have more questions? Schedule a free 15-minute consultation with an InsideTracker product specialist