InsideTracker Review: Is This Optimized Health Plan Worth It?

InsideTracker optimizes biomarkers for better health

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By Staff Writer
Jovan Mijailovic
Edited by Jovan Mijailovic

Updated December 7, 2023.

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InsideTracker is a personalized health and wellness platform that aims to help people optimize their health through biomarkers to live healthier, longer lives. It does this by analyzing your biomarkers and real-time physiological data (through fitness trackers), genetics, behaviors, and goals to provide personalized recommendations on nutrition, fitness, sleep, stress, and supplementation.

It's interesting that on their first test with InsideTracker, 90% of customers discovered that they have five or more suboptimal biomarkers.

InsideTracker registered dietitian, Michelle Darian, gives a detailed review to help you determine if this product is right for you.

The verdict

InsideTracker is a health platform that provides science-backed recommendations using detailed blood biomarker testing, DNA insights, and wearable device integration.

The platform aims to bridge the gap between healthspan and lifespan, showcasing its commitment to proactive health management. Given this, the product is really worth buying.

InsideTracker, your personal health analytics dashboard

Optimize your wellness and performance

Read the review


48 blood and dozens of genetic biomarkers


Ultimate Plan: $699/test


FSA/HSA (partial)


HIPAA and SOC-2 protection

Brief overview

InsideTracker is a personalized health and wellness platform that aims to help people optimize their biomarkers to live healthier and longer lives. It analyzes genetics, behaviors, and goals to give you personalized nutrition, fitness, sleep, stress, and supplementation recommendations.

Why choose InsideTracker

InsideTracker offers DNA testing for dozens of genetic fitness, nutrition, and longevity genetic markers. Since genetics influence many aspects of your health, the app can provide helpful context and an action plan. It also integrates with wearable devices to collect real-time health data, tracking factors like sleep, activity, and heart rate.

Pros and cons

Science-backed recommendations

Comprehensive blood biomarker testing

DNA testing

Integration with wearables

Encourages retesting every 3 to 6 months

User-friendly interface

Personalized optimal zones

Customizable Action Plan

Not a replacement for medical care

DNA testing not available outside of the U.S.

InsideTracker at a glance

Main featuresComprehensive health insights through blood biomarker testing, DNA analysis, and wearable device integration
User experienceUser-friendly interface with personalized optimal zones, healthspan categories, and detailed health profiles
PriceUltimate plan - $699 per test
Insurance coverageMostly out-of-pocket payment required, but some FSA/HSA reimbursable plans may cover blood tests from InsideTracker
PrivacyProtects your info with HIPAA and SOC-2

InsideTracker overview

Let's walk through the customer journey if you decide to try InsideTracker for yourself.

1. Choose a plan

Depending on your needs and budget, you'll select one of InsideTracker's blood testing plans. The most comprehensive is the Ultimate plan, which tests for up to 48 biomarkers. You also have the option to upload recent, existing blood test results from your doctor instead of ordering a new blood test through InsideTracker.

2. Add ons

You can customize your plan by adding on a DNA test kit and/or InnerAge test. InnerAge is InsideTracker's biological age calculation that compares your biomarker levels to peers of the same chronological age.

3. Get blood drawn

You'll get your blood drawn either at a Quest Diagnostics lab or by a mobile phlebotomist who can come to your home or office, whichever you prefer.

4. Fill out health profile

Fill out a comprehensive health profile on InsideTracker. It asks for information on your current diet, exercise routine, lifestyle habits, and supplement use.

5. Review results and recommendations

Your biomarker results will be available in 5-7 days. Your InsideTracker dashboard will display science-backed recommendations that are tailored to your genetics, health snapshot, and goals based on your results.

6. Take action

This is the part where you can put InsideTracker's personalized recommendations into action to optimize your biomarker levels. These recommendations may include:

  • Dietary adjustments
  • New exercises
  • Sleep advice
  • Stress management tips
  • High-quality supplements

7. Retest

InsideTracker suggests retesting your biomarkers every 3-6 months to monitor the impact of your new habits and make any necessary adjustments. You can track your progress over time in your InsideTracker dashboard.

Main features

Let's take a closer look at the key features that differentiate InsideTracker in the field of health and wellness.

Blood biomarker testing

InsideTracker's blood test option examines important aspects of healthspan such as:

  • Heart health
  • Hormone balance
  • Sleep
  • Inflammation
  • Metabolism
  • Recovery
  • Cognition
  • Endurance
  • Fitness
  • Gut health

Your outcomes are matched with customized optimal ranges, not only disease risk thresholds. This emphasizes which areas require the most attention.

Did you know?

InsideTracker doesn't just show you the biomarker results; it provides personalized optimal zones for each biomarker based on your demographics and goals.

DNA testing

InsideTracker also offers DNA testing for up to 39 different genetic markers related to fitness, nutrition, and longevity. Your genetics influence many aspects of your health and can provide helpful context for your plan.

For example, you may discover you have a genetic predisposition for elevated cholesterol. This insight can motivate you to be proactive with lifestyle changes to try to reduce your cholesterol levels through diet, exercise, and other natural methods before considering medication.

"DNA isn't your destiny. It's kind of like your roadmap toward showing you how to live a healthier and longer life, and can also influence what you choose to implement into your day-to-day life," explains Darian.

Wearable integration

InsideTracker integrates with wearable devices like Apple Health, Oura Ring, Garmin, and Fitbit to collect real-time health data. This can track lifestyle factors like sleep, activity, and heart rate.

Combining this real-time data with biomarker testing provides a comprehensive picture of your overall health and helps confirm that your lifestyle changes positively impact your biomarkers.

User experience

Inside Tracker's intuitive interface simplifies health insights, offering personalized recommendations based on a user's comprehensive health profile and real-time data from wearable devices.

The platform emphasizes optimal zones for each biomarker, making results actionable and easy to understand.

Note: The customer support team is helpful and approachable. Users can first check the AI-powered FAQ for quick answers; if needed, they can easily chat with a representative through text-based messaging.


InsideTracker offers a variety of plans tailored to diverse health and wellness needs.

We have put together a list of several options:

  • DNA Kit: For $249, customers get an easy at-home DNA swab, with an analysis of up to 261 gene variants. The DNA test is included in this package.
  • Ultimate: At $699 per test, this plan analyzes up to 48 biomarkers and includes the blood test. Customers also have the option to add InnerAge to this plan.
  • Ultimate Plan + DNA Kit + InnerAge 2.0 calculation: For $1047, this comprehensive package provides the clearest insights into your health. It includes analysis of up to 48 biomarkers, including blood and DNA tests.
  • 2 Ultimates + 2 InnerAge 2.0: Priced at $1388, this package offers two Ultimate Plan blood draws and two complimentary InnerAge 2.0 calculations. The blood test is part of the package.

Note: For anyone seeking flexible payment options, InsideTracker is integrated with Affirm, allowing the convenience of buying now and paying later in installments.

InsideTracker: A smart investment in your health

InsideTracker goes far beyond standard lab testing to provide science-backed, personalized recommendations to optimize your biomarker levels. Periodic blood testing lets you quantify your progress and fine-tune your plan.

Although there is a monetary cost, InsideTracker's extensive testing and customization make it reasonably priced. Your health is invaluable, and InsideTracker arms you with the tools to optimize it and make impactful lifestyle changes.