Nativo Insidetracker


Leading with science

Driven by a vision

Science is the backbone of InsideTracker, and it’s where our story begins. In 2009, Gil Blander, PhD., an expert in longevity and biometric data, founded the company alongside esteemed colleagues in nutrition, genetics, and medicine, from Harvard, MIT, and Tufts.

Dr. Blander’s drive to help people live better and ultimately, age better, was inspired by a deeply personal experience. At a young age, he was stunned by the early death of a family member. His commitment to advance the field of human longevity was made there and then. Working alongside some of the world leaders in aging research, such as MIT biologist Dr. Leonard Guarente and Harvard geneticist Dr. David Sinclair, the idea for an automated, algorithm-based personalized nutrition and lifestyle platform was born and refined.

InsideTracker is founded on the idea that combining rigorous, peer-reviewed science with cutting edge technology and the creative power of great human minds, can result in great advances for human well-being and performance.

The proof is in the data.

Our peer-reviewed scientific paper in Scientific Reports, a journal from Nature Research, shows InsideTracker’s effectiveness in improving markers of wellness in healthy individuals.


Years of combined experience across our scientific team


Registered patents


Research publications reviewed

Scientific approach

Advancing human performance

We harness the power of Big Data to make user data more meaningful and actionable. The expert, automated engine that drives the InsideTracker platform is continually reevaluated and refined by our scientists and technologists. Using relevant information from current scientific literature and deep bioinformatic analysis, our engine generates a vast array of potential nutrition, supplement, fitness and lifestyle interventions customized to each individual user of the InsideTracker platform.


Bloodwork & DNA

Learn more


Demographic & physiological

Learn more


Nutrition, exercise & lifestyle

Learn more

Wearable devices

Wellness & activity data

Learn more


Data science

Learn more


Expert algorithmic engine

Learn more
Personalized recommendations


Consumer interface

Service provider dashboard

MD, nutritionist & coach interface

Goal achievement

We’ve helped more than 10,000 people reach their wellness goals. Are you ready to reach yours?


Demographic database of healthy people


Unique foods in our nutrition database


Individual DNA markers analyzed


Blood biomarkers researched

Our technology

Always evolving

When it comes to understanding what is going on inside your body, blood + DNA is a powerful one-two punch. Your blood data is dynamic, changing over time with various inputs – from your environmental exposure and dietary choices, to your sleep and stress levels. Your DNA is hard-coded into each cell, and may provide a high-level picture of your body’s genetic potential – that is, how you might be predisposed to respond to certain inputs, like food, sleep, exercise, and stress. Taken together, your blood and DNA can help steer personalized guidance generated by the InsideTracker platform to ensure it is as accurate as possible and giving you an advantage in reaching your wellness goals.
It’s not just blood and DNA that drive the engine. Who you are, matters too! Physiological metrics like height, weight, age, gender, and ethnicity all factor into the equation. These factors are critical both individually and in combination, as they drive the precision of InsideTracker’s recommendations. No two bodies are the same, and scientific studies have proven time and again that what’s right for one person isn’t necessarily right for another.
It goes without saying that how you live your life has a significant impact on your state of wellness. Sleep, stress, dietary preferences and allergies, fitness habits, meditation and supplement regimens are all taken into account by our engine prior to generating ultra-personalized recommendations.
Track your steps like a hawk? Monitor your heart rate during each workout? We’re working on creating even greater integration between the InsideTracker platform and a wide range of wearable devices that contain a trove of additional data about your activity level. Stay tuned for more! Questions or suggestions? Feel free to contact a team member.
How do we handle all of that data? Our team of scientists, bioinformaticians, and technologists built a powerful engine called SegterraR to mine and visualize it. Leveraging the power of complex computer programming and a group of bright, creative human minds, SegterraR is able to mine vast amounts of biometric and scientific data, preparing it for use by our automated algorithmic engine, SegterraX.
The crowning achievement of our team is SegterraX, the patent-pending, automated algorithmic engine that runs the InsideTracker platform. It generates ultra-personalized interventions for each individual by integrating the full range of user inputs (biochemistry, demographics, profile, habits, genetics) with rules developed by our scientists based on their analysis of over 2,500 peer-reviewed scientific publications, a demographic database of over 180,000 healthy individuals, a database of over 8,000 unique foods, and the 200+ combined years of scientific experience across our team and scientific advisory board. SegterraX is continuously refined, drawing on cutting-edge research and technological advances. It’s smart and ever-evolving, just like your body.